Campaign Concepts and Copy

1. Load the validated setup/brand profile, objective, audience, offer, proof, platform/placement requirements, policy context, and optional audit findings.
2. Separate factual claims, operator-approved claims, and creative hypotheses.
3. For Meta work, collect the account, Pixel, and conversion cold-start dimensions per the contract in skills/ads-meta/SKILL.md. When any dimension is cold or unknown, state that in the brief, do not reuse mature-account creative benchmarks or performance claims, and never label existing creative bad merely because the Pixel is new.
4. Generate materially distinct strategic concepts, not cosmetic rewrites.
5. For each concept, define insight, promise, proof, hook, narrative, CTA, objections, platform adaptations, destination, and experiment hypothesis.