Microsoft Advertising Audit

Procedure

1. Read the main ads operating contract and thinking framework.
2. Collect objective, conversion definition, account and campaign age, geography, date window, timezone, currency, spend, targets, and available data sources.
3. Read ads/references/microsoft-audit.md (resolve it from the plugin root, the directory that holds ads/ and skills/, or from the skills directory in a standalone install) and only the relevant shared measurement, benchmark, creative, automation, policy, and scoring references.
4. Normalize inputs and retain lineage to each export, screenshot, API result, or manual value.
5. Evaluate applicable controls covering UET and conversions, imports, syndication, structure, keywords, audiences, creative, bidding, budgets, settings, and policy.
6. Separate observations, diagnoses, recommendations, opportunities, and proposed mutations. Mark uncertainty and contradictions.
7. Return schema-valid findings to the conductor. Do not calculate final scores in the prompt or write a shared result file.
8. Render a platform report only from the validated JSON run bundle.