Paid Media Plan

1. Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input.
2. Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria.
3. Evaluate channel roles and exclusions from first principles; do not require every supported platform. For a channel outside the twelve-platform contract, load ads/references/additional-platforms.md (resolve it from the plugin root, the directory that holds ads/ and skills/, or from the skills directory in a standalone install) and return a research lead unless its current buying, eligibility, measurement, and creative evidence is present.
4. Before proposing Meta budgets, learning-phase expectations, bidding, consolidation, or performance forecasts, collect the account, Pixel, and