IG Repurpose -- Cross-platform content repurposing

Key references:

• references/repurpose-playbook.md -- platform-specific rules, adaptation patterns, timing offsets
• references/format-specs.md -- Instagram format specs (source format reference)
• references/content-rules.md -- brand voice baseline for adaptation

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Phase 1: Source Analysis

Identify and analyze the Instagram post to repurpose:

1. Post identification: Get the post URL, ID, or description from the user.

2. Content extraction: Document the following from the source post:

   • Format (Reel, Carousel, Single Image, Story)
   • Duration (if video)
   • Caption (full text)
   • Hook (first 3 seconds or cover slide)
   • Core message (one sentence summary)
   • CTA (what action was requested)
   • Performance data (if available: engagement rate, saves, shares)
   • Visual assets list (clips, images, graphics)

3. Repurpose potential assessment:

   • Is the content evergreen or time-sensitive?
   • Is it platform-specific (e.g., uses IG-only features like polls)?
   • Does it contain affiliate content (disclosure rules change per platform)?
   • How well did it perform on Instagram? (high performers repurpose best)

4. Ask the user which target platforms to repurpose for, or suggest based on content type.