IG Strategy -- Content strategy and positioning analysis

Key references:

• references/account-baseline.md -- current metrics, content mix, audience data
• references/competitor-framework.md -- competitor landscape, positioning map
• references/content-rules.md -- brand voice, content pillars, banned topics

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Phase 1: Account Analysis

Pull live data to establish the current state:

1. Account info: get_user_info for follower count, bio, media count.
2. Recent media: get_user_media for last 30-50 posts.
3. Post insights: get_post_insights for reach, saves, shares per post.
4. Account insights: get_user_insights for follower demographics, reach trends, activity times.

Calculate from the data:

• Average engagement rate (overall and by format)
• Save rate trend (increasing, stable, declining)
• Reach-to-follower ratio trend
• Content type distribution (actual vs baseline targets)
• Posting frequency and consistency score

Load references/account-baseline.md for comparison with historical data.

RULE: All strategic recommendations must be grounded in actual data. Never make recommendations based on assumptions about performance.