Seo Sxo
Diagnose search-experience and intent mismatches using SERP page types, user stories, and persona scoring. Use when ranking problems appear intent-…
By AgriciDaniel/claude-seo, MIT licence. Shared here with credit.
Search Experience Optimization (SXO)
SXO bridges the gap between SEO (what Google rewards) and UX (what users need). Traditional SEO audits check technical health. SXO asks: "Does this page deserve to rank for this keyword based on what Google is actually rewarding in the SERP?"
Core Insight
A page can score 95/100 on technical SEO and still fail to rank because it is the wrong page type for the keyword. If Google shows 8 product pages and 2 comparison pages for your keyword, your blog post will never break through -- no matter how well-optimized it is.
Commands
| Command | Purpose |
|---|---|
/seo sxo <url> |
Full SXO analysis (auto-detect keyword from page) |
/seo sxo <url> <keyword> |
Full SXO analysis for a specific keyword |
/seo sxo wireframe <url> |
Generate IST/SOLL wireframe with concrete placeholders |
/seo sxo personas <url> |
Persona-only scoring (skip SERP analysis) |