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Batch Content Plan

Use to plan and produce a full batch of social media content for a period — a week or a month — in one session: strategically balanced, on-brand, m…

Social media4 min read

By Frank Heijdenrijk, MIT licence. Shared here with credit.

Batch Content Plan

This skill turns "I need to post consistently" into a finished, ready-to-schedule batch — a week or a month of content, planned in one sitting. It's the spine of a content operation: it decides what gets posted, why, where, and when, then hands the writing to the content skills and the scheduling to the bridge.

What makes a plan good — and most "content calendars" bad:

  1. Strategy before ideas. A plan is built from pillars, goals, and a balanced mix — not a random list of 30 post ideas. Random ideas produce a feed with no through-line that nobody follows.
  2. Balance, not all-promotion. The fastest way to lose an audience is to only ever ask. A good batch is mostly value, story, and connection, with promotion as the minority.
  3. Each item is a brief, not a vibe. Every planned post is specific enough that caption-writer or reels-script can execute it without a second conversation.
  4. Realistic, not aspirational. Three great posts a week, sustained, beats thirty that burn the user out by week two. Plan to actual capacity.

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Unlocks: Step 0 — Read the foundation first · Step 1 — Set the parameters · Step 2 — Establish pillars and the content mix · Step 3 — Lay out the calendar · Step 4 — Fill each slot with a brief · Step 5 — Build in repurposing · Step 6 — Confirm, then schedule (bridge) · Quality bar — self-check

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