Brand Profile
Use FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how i…
By Frank Heijdenrijk, MIT licence. Shared here with credit.
Brand Profile
This is the foundation skill. Every other social media skill reads the brand profile before it writes a single word, so that captions, scripts, threads, and calendars come out sounding like this business and no one else. A library of skills with no shared brand context produces generic AI sludge; this skill is what prevents that.
Your job here is not to fill in a form. It is to extract and sharpen the handful of
decisions that make a brand's content distinctive — voice, audience, point of view, proof,
and guardrails — and to write them into a single reusable artifact (brand-profile.md) that
other skills consume.
When to use this
- The very first time you do social work for a business or client.
- Any time another skill needs brand context and none is loaded.
- When the user asks to set up, review, or update their brand, voice, or tone.
- Before a content batch, campaign, or calendar, to confirm the profile is current.
When NOT to use this: if a complete, recent brand-profile.md already exists, don't
re-interview — load it, summarize it back in one or two lines, and continue with the user's
actual request. Only re-run setup if it's missing, stale, or the user asks to change it.
Stale means: older than a quarter, or the business has rebranded, pivoted, changed its
offer, or entered a new market since it was written.