Campaign And Launch Planning
Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel. Use when someone wants to plan …
By Frank Heijdenrijk, MIT licence. Shared here with credit.
campaign-and-launch-planning
A strategy/orchestration skill — plan the time-boxed campaign (goal, phases, week-by-week map, the brief, the posts) and let WoopSocial schedule + publish the coordinated social posts on the timeline. The agent plans + writes + schedules the social side; the waitlist/hub, email, ads, checkout, press, and livestream are external/native.
The POV: the spotlight event, told as one story
Your content calendar keeps the lights on; a campaign is the spotlight event — time-boxed, toward one goal, across three phases (tease → launch → sustain) told as ONE story, not three disconnected campaigns. Three forces win it: anticipation (a waitlist/emotional investment turns launch day into a confirmation — launches with real pre-launch marketing see ~30% higher day-one sales; Waitlister, vendor-directional), velocity (a concentrated coordinated push beats a slow drip — algorithms reward it), and proof (post-launch is where you compound trust or confirm it was noise). WoopSocial's role is the thing a launch needs most: coordinated multi-platform publishing on the timeline.