All skills

Carousel Writer

Use to write a carousel — a swipeable multi-slide post (Instagram carousel, LinkedIn document/PDF carousel, or TikTok photo carousel) — one of the …

Social media4 min read

By Frank Heijdenrijk, MIT licence. Shared here with credit.

Carousel Writer

A carousel is a swipeable teaching-or-story post — and one of the best formats there is for saves and dwell time (both strong ranking signals). But it only works if people swipe, and they only swipe if each slide earns the next. So this skill is opinionated about the cover, the one-idea-per-slide discipline, and keeping slides legible — not dumping paragraphs onto images.

Three principles:

  1. The cover slide is the whole game. Slide 1 must hook and promise the payoff — it decides whether anyone swipes past it. Treat it like a thread opener or a Reel hook.
  2. One idea per carousel, one idea per slide. A cohesive arc across slides, each advancing it by one beat. A slide crammed with three points loses the swipe.
  3. It's copy and design. Minimal, legible text per slide; a clear visual hierarchy. A carousel is read at a glance on a phone — walls of text kill it.

Free, for your email

Unlock the full skill and get it by email

The rest opens right here, and a copy comes to your inbox too. One email unlocks every guide and every skill. Use your real address.

Unlocks: Step 0 — Read the foundation first · Step 1 — Lock the idea, goal, and platform · Step 2 — Write the cover slide (hook + promise) · Step 3 — Architect the carousel · Step 4 — Write the slides · Step 5 — Land the payoff and a save-leaning CTA · Step 6 — Specify the visuals (design direction + image pack) · Step 7 — Hand off

No spam. Reply "unsubscribe" any time and I delete your address.