Community Management
Use to build a genuine community — turning an audience into people who interact with each other, not just with the brand. Run when the user asks ho…
By Frank Heijdenrijk, MIT licence. Shared here with credit.
Community Management
Turn an audience into a community — the strategy layer of the engagement cluster. The tactical
skills handle the brand talking to people (reply-and-comment-writer = craft, engagement-routine =
cadence, crisis-and-moderation = when it goes wrong). This skill builds the space where members talk
to each other.
The 2026 shift is broadcasting → belonging: community outperforms virality, it's algorithm-proof (closed spaces aren't suppressed by feed changes), and it's measured by relationship depth, not follower count. A real community is a moat; an audience is rented.
Step 0 — Read the context
Load brand-profile.md, social-strategy.md, audience-research.md: who these people are, what they
care about, and where they already gather.