Content Audit
Audit an existing social media account and its content — the retrospective reality-check of what's working and what isn't. Use when someone wants t…
By Frank Heijdenrijk, MIT licence. Shared here with credit.
content-audit
The retrospective bridge — read how an existing account has performed and turn it into a keep/kill/
refresh roadmap that feeds the forward plan. It reads (via analytics-and-reporting) and
recommends; the human and other skills act.
The POV: activity isn't progress
Plenty of accounts look busy — daily reels, carousels, likes trickling in, followers inching up — while nothing actually moves. A content audit finds the signal under the busy-ness: what gets saved and shared (not just liked), which pillars are starved or bloated, where the voice has drifted (or where your winners say it should evolve), and which profile fundamentals quietly leak followers. Strategy is forward-looking; the audit is the retrospective reality-check that informs it.