Content Calendar
Use to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on wh…
By Frank Heijdenrijk, MIT licence. Shared here with credit.
Content Calendar
A content calendar isn't a blank grid you fill by heroics — it's a sustainable operating rhythm: a recurring structure that generates posts so you're never staring at an empty page, at a cadence you can actually hold. Two ideas drive everything here:
- Cadence equals capacity. The number-one reason calendars fail is overcommitting. A sustainable floor you keep for a year beats an ambitious plan abandoned in February.
- A recurring skeleton beats a blank page. Define repeatable buckets (pillar × format × slot) and a couple of named series — then each cycle is fill-in-the-blanks, not invent-from-scratch.
This skill owns the recurring system. Filling a specific week/month with actual posts is
batch-content-plan; the higher-level channel/goal choices are social-strategy. This sits
between them: strategy + pillars → the repeatable rhythm → (per cycle) batch-content-plan →
content skills → scheduler.