Content Recycling
Content recycling — resurface, update, and repost proven evergreen content over time. Use when someone wants to "get more mileage out of old posts,…
By Frank Heijdenrijk, MIT licence. Shared here with credit.
content-recycling
The time-axis reuse discipline — turn a proven evergreen asset into multiple cycles, refreshed each time so it's a new asset, not a stale duplicate. The agent drafts the refresh; a human reviews; scheduling-and-queue → WoopSocial publishes.
The POV: recycle the insight, not the artifact
Most accounts treat content as disposable — publish once, never again — and waste their best assets. But ~80%+ of your audience misses any given post (only ~5–10% of a network sees it), and new followers never saw it at all. So your proven evergreen winners are compounding assets. Recycle them — but refresh, don't duplicate (identical reposting risks Meta's 2026 originality penalties and fatigues the core audience). Recycle winners from a ranked list, not from memory.