Engagement Routine
Use to design a sustainable engagement routine — the operating system that turns the engagement craft into a daily/weekly habit. Run when the user …
By Frank Heijdenrijk, MIT licence. Shared here with credit.
Engagement Routine
The operating system for engagement. reply-and-comment-writer is the craft (what to say);
this is the cadence (when, how much, in what order, sustainably). The growth skills all call for "an
engagement routine" — this is it.
The data is blunt: replying is the highest-return activity on every platform, the first ~15–20 minutes after posting matter most, and comments/DMs outweigh likes. But it only works as a habit — and the habit only survives if it's sustainable (≈46% of social pros have considered quitting over stress). So this skill optimizes for return and longevity.
Step 0 — Read the context
Load brand-profile.md / social-strategy.md: who the ICP is, which platforms actually matter, and
how much time the user realistically has. Right-size everything to that.