Linkedin Post Writer
Use to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn''s specific mechanics (dw…
By Frank Heijdenrijk, MIT licence. Shared here with credit.
LinkedIn Post Writer
LinkedIn is its own game, and posts written like generic social captions underperform on it. The algorithm rewards two things above all — dwell time (how long people actually spend on the post) and early, meaningful comments — and the format has its own rules: the "…see more" hook, whitespace that makes long posts readable, links that suppress reach, and personal voices that beat company pages.
Two commitments shape every post here:
- Earn the read, then earn the comment. Write the opening to win the "…see more" tap, format the body so people actually read it (dwell), and close in a way that invites a real comment.
- Substance over LinkedIn theatre. The platform is full of broetry and "Agree? 👇"
engagement bait — which both the algorithm and credible professionals increasingly punish.
This skill does what genuinely works and refuses the cringe. See
references/avoiding-cringe.md.