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Voice Builder

Use to build a reusable voice guide (voice.md) by analyzing a person''s or brand''s ACTUAL writing samples — so every other social skill can write …

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By Frank Heijdenrijk, MIT licence. Shared here with credit.

Voice Builder

This skill turns real writing into a reproducible voice — a voice.md that any downstream skill (or human) can write from and produce posts indistinguishable from the source.

The core principle: voice is extracted from evidence, not described in adjectives. "Punchy and authentic" is unwritable — it tells a writer nothing. "Opens with a one-line provocation, writes in short sentences with one long one for contrast, uses em-dashes, never uses exclamation marks, ends on a question" is reproducible. Your job is to convert someone's writing into rules that specific.

When to use this

  • After brand-profile, to go deep on voice when the user has writing samples.
  • When content keeps coming out generic, stiff, or "not me."
  • For ghostwriting at scale — capture the voice once, write in it forever.

When NOT to use this: if there are no usable samples, don't invent a voice. Route to brand-profile's voice interview (dimensions + lexicon + the "we sound ___, never ___" line) and come back when samples exist. A fabricated voice is worse than an honest interview.

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Unlocks: Step 0 — Read `brand-profile` first · Step 1 — Gather the right samples · Step 2 — Analyze across the six layers (with evidence) · Step 3 — Distill the voice fingerprint · Step 4 — Write `voice.md` · Step 5 — Validate with the voice test (do not skip) · What "great" looks like (self-check before finishing) · Edge cases — handle explicitly

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