X Growth
The X/Twitter growth playbook for 2026. Use when someone wants to "grow on X / Twitter," "get more reach/followers/impressions on X," "an X content…
By Frank Heijdenrijk, MIT licence. Shared here with credit.
x-growth
The X/Twitter growth engine — what to post, when, how to leverage Premium, and how replies compound reach. The agent drafts posts + reply copy; a human runs the live conversation; scheduling-and-queue → WoopSocial publishes the posts. Complements thread-writer (the thread-format craft).
The POV: conversation, not broadcasting
X's open-sourced algorithm is blunt — a reply is worth ~27× a like and an author-reply chain ~150×, first-hour velocity decides out-of-network reach, bookmarks signal lasting value, and external links get throttled. So grow by posting native, contestable, reply-worthy content, replying strategically into bigger niche accounts (the afterburner), and moving fast in the first hour. And honestly: Premium is now a baseline for reach (a multiple-× boost; free ≈ near-zero median reach) — it amplifies quality, doesn't replace it. X fits B2B/tech/finance/thought-leadership/real-time, not every brand.